Formula E - The eStory: Chapter 4
Formula E is a ground-breaking FIA single-seater championship and the world’s first fully electric racing series. DHL worldwide entrusted us to reach the broadest possible audience and spread the sustainability message, using different communication tools and channels is needed. The Formula E “eStory” will be told through a series of animated films and, embracing an innovative mindset, will be compatible with Virtual Reality (VR). In addition it will be broadcast to a wider audience through social networks, multimedia sharing platforms, and the Formula E eVillage. Video trailers will also be launched along the way, building interest and excitement surrounding eStory and Formula E.